Getting leads is easy. Closing them is hard. Follow this 6-step framework to stop lead leakage.
Fix leaks at the entry point.
Light qualification vs Interrogation.
Why "2 minutes" is the golden rule.
Keep momentum alive.
Handling family objections.
Why CRMs fail at execution.
High volume, low bandwidth. You need automated filtration.
Expensive leads, onsite teams. You need structured handoffs.